SMC 2.0, Supermarket Training, manager training, Grocery Training, Online Supermarket Training, Operations Training, Harold Lloyd Paulo Goelzer, Norman HayneMay 7th – May 10th, 2018 | Holiday Inn Chicago O’Hare in Chicago, Illinois, USA

Retail Learning Institute, SMC 2.0, Supermarket Training, manager training, Grocery Training, Online Supermarket Training, Operations Training, Harold Lloyd Paulo Goelzer, Norman Hayne

Supermarket Management Class 2.0 – 40 years in the making

Designed for passionate supermarket people, this event will be a deep dive into really practical solutions for both the common and the more challenging problems operators experience in their stores each day.

Lots of sleep, an open mind and a willingness to learn/share with others are the only course prerequisites. Be ready to work! This program will undoubtedly exhaust and exhilarate you at the same time

Who Should Attend?

1. CEOs desiring an operations update.
2. Store Operations Executives looking for alternative solutions.
3. Merchandisers trying to complete the puzzle.
4. Successful Store Managers in search of a greater understanding.
5. New Store Managers looking for a major head start.
6. Department Managers with experience in at least three departments.

Click to view photos of the 2018 SMC 2.0 Class.
Faculty and attendees will meet for the first time online to discuss:

  • SMC 2.0 blended learning approach
  • Online courses assignments and recommendations
  • Meet your classmates
  • Class logistics
  • Q & A

All attendees will have access to the Retail Learning Institute’s Online Program, which has been specifically developed for the food retail industry. The selection of courses will be tailored to blend and complement the SMC 2.0 learning experience. The class faculty will assign some online courses and recommend others.

Sunday Monday Tuesday Wednesday
Welcome Registration
(NGA Sponsored)
Group Activity Store Tour Closing Mixer
(FMI Sponsored)

Day 1:  To Lower Prices or Raise Standards?

  1. Strategic Planning: Identifying and Developing Distinctive Points of Difference
  2. Creating a Great First and Lasting Impression
  3. Merchandising Magic 3.0 – The 5 Key Merchandising Principles
  4. In Search of Freshness: The Great Differentiator
  5. Recruiting Strategies…What You Don’t Know Could Really Hurt You! – Deb Keller
  6. Crafting a SMARRTEST Goal: Let’s end day one with another plan to improve!

Evening Activity: Group Assignment
With your group, you will read Supermarket Rules (book provided) and pick your 5 favorite rules to adopt.

Day 2: Building Sales, Controlling Costs!

Early Bird Session: Drilling Down for More Sales Dollars

  1. Supermarket Rules (52 of them!)
  2. Resuscitating Center Store Sales. It’s Not Too Late!
  3. Asset Protection: The Art and Science – Bill Alford/Joe Laufenberg
  4. Crafting a SMARRTEST Goal: Let’s end day two with a plan to improve!

Evening Activity: Store Tour – Downtown Chicago
With your team, visit food retail stores, and agree on the best take-away to share with the class next morning.

Day 3: The Power of Passionate People

Early Bird Session: Creating a Cost-Effective Employee Orientation Program

  1. Am I the Leader I Need to Be?
  2. Employee Retention Rules…Sneak peek into Harold’s New Book
  3. Inspiring People to Greatness  Dale Reeves
  4. Creating your Listening Culture – Doug Madenberg
  5. Achieving Superior Customer Relations with Engaged Employees
  6. Crafting a SMARRTEST Goal:  Let’s end day three with another plan to improve!

Evening Activity: Share your SMARRTEST Goals
With your team, you will identify your top 2 take-aways from the first two days and draft your SMARRTEST Goals.

Day 4: Store Culture and Effectiveness

“Culture is not the most important thing, it’s the only thing” – Costco’s co-founder, Jim Sinegal

  1. Creating a Positive Work Culture/Enhancing Employee Performance
  2. Working and Learning with New Technologies – The Role of Middle Managers
  3. Flatter Organizations, Smaller Budgets and Lifelong Learning
  4. Strategies to Improve Retention – How to Optimize the Formation of Memory
  5. Best Practices in E-Learning for the Supermarket Industry

Join your faculty and classmates online for this retrieval webinar. After a few weeks back at work, it is critical to retrieve the learnings from the class during this learning event. We will review the SMARRTEST Goals, actions and development plans. This webinar is the official closing the SMC 2.0.

Participating Companies

  • Archie’s IGA

  • Aron’s Kissena Farms

  • Bidgood’s Wholesale Ltd.

  • Clifton Larson Allen, LLP

  • Colemans

  • Down To Earth

  • Elgin Fresh Market

  • Everyday Supermarket Nigeria Ltd.

  • Food Fresh

  • Gemstone Ultramart Ltd.

  • Golden Harvest Foods, Inc.

  • Golden Miles, Co.

  • Graceway Trading, Ltd.

  • Granite Falls IGA

  • Hammersdale PT

  • Harps Food Stores, Inc.

  • Harvest Market

  • Jack’s Foodtown

  • Lee’s Marketplace

  • Longo Brothers Fruit Markets, Inc.

  • LOTIC Bigem Ltd.

  • Martin’s Super Markets

  • Mega Glatt Market

  • Nam Dae Mun

  • North State Grocery, Inc.

  • Nutrition Smart

  • Overland Cash & Carry

  • Peculiar People’s Ventures

  • Qualities Pik ‘n Pak

  • Real Value IGA Supermarket

  • Riba Smith, S.A.

  • S L Horsford & Co.

  • Schnuck Markets, Inc.

  • Sendik’s Food Markets

  • Shumpert’s IGA

  • Somerset Store t/1 Shoprite

  • Super Global Mart Charlotte

  • Super Save PMB

  • Supermercados Econo

  • Unitrade

  • Universal Supermarket

  • Webster’s Marketplace

  • Young’s Payless IGA #3

  • Zuni Shopping Center, Inc.


“Thank you! Great program! Life changing.”

Jenna Ferguson, Assistant Manager (Nettletons Ltd.)
“Definitely going to send another management group next year.”
Yelena Ivantsov, Operations Manager (Marvel Food and Deli)

“An incredibly through, inspiring and developmental experience. Tremendously valuable.”

Brahm Ahmadi, CEO (Full Circle Food Market)

“Very new to grocery (9 months) also came in as HR. I learned more about grocery in 4 days than 9 months.”

Alicia Mays, HR Manager (Blanton's Market)

“I feel that I took a lot out of this course that is going to help my team and myself to grow. This has given me a lot of new energy to take back to my team and I feel that I have a lot of tools that I didn’t before.” 

Dan Simmons, Meat/Seafood Co-Director (LaBonne's Market)
“Great class, a lot of takeaways. I don’t write notes… and I wrote notes. Most of the presentations were 100% top notch. The passion and enthusiasm is infectious and inspired me to get back to work with major takeaways! Some of the content wasn’t as relevant to our particular company, but that didn’t defect from the overall class.”
Jeff Earl, District Manager (The Fresh Market)


Step 1: Complete the registration form.

  1. Online – complete the form below.
  2. Email – download the form and email it to
  3. Fax – download the form and fax it to (773) 693-9178.
  4. Phone – call us at (773) 695-2611.

*Make sure you provide a valid email as all the communications regarding the class will be made via email.

Step 2: You will receive an email confirming your registration. Your seat is secure only after payment is received.

Step 3: Submit your payment. (Instructions will be provided in the confirmation email.)

Step 4: You will receive a Welcome email with all the class details and your payment confirmation.

Step 5: Contact the hotel to make your reservation. (See the Hotel Information tab in this section.)

Attend for all four days for $1,295 USD.

Each day is designed as a stand-alone event. If you choose to attend specific days, the cost per day is $395 USD.
Price includes class materials, refreshments and lunches Monday thru Thursday.
Price does not include travel, hotel or other meals. Hotel rate includes breakfast.

 Group Discount save $995 USD
 Register 9 attendees and the 10th attendee’s registration is free.

The class will take place at the Superior Ballroom in the Holiday Inn Chicago O’Hare.

A special rate of $110 per night + taxes has been negotiated for the class attendees.
This rate will be available until Friday, March 30th.

  • This rate includes Continental Breakfast.
  • Make your reservations in one of two ways:
  • Call the toll free number: 1-800-HOLIDAY (1-800-465-4329) or (773) 693-5800.
    Mention the Group Name: Retail Learning Institute to get the discounted rate.
  • Online go to
    Use the group code: RLI to get the discounted rate.

If you have any questions or need assistance please contact us at Retail Learning Institute:

Phone: (773) 695-2611
Mail: 8745 West Higgins Road, Chicago, Illinois 60631


Harold C. Lloyd

Harold Lloyd Presents

Paulo Goelzer, Ph.D
President and CEO
IGA Coca-Cola Institute
Retail Learning Institute

John Ross
CEO & President
IGA, Inc.


Norman C. Mayne
Dorothy Lane Market


Joe Laufenberg
Sr. Director

Festival Foods

Bill Alford
International Lighthouse Group, Inc.

Doug Madenberg
Retail Feedback Group


Dale Reeves
CFI & Director of Loss Prevention
Associated Food Stores


Our Partners

Harold Lloyd and Paulo Goelzer conversing
Harold Lloyd giving his presentation in front of class
Paulo Golzer checking on student's progress of class exercise
Paulo Goelzer speaking to a student
Paulo Goelzer talking to student about presentation
Paulo Goelzer standing in middle of the class and engaging with a student
Paulo Goelzer standing in front of the class presenting
Students standing around the class during break
Class participants taking a picture together
Class participants holding snacks and beverages
Students networking and relaxing during break time
Two male students standing by the bar area
Students gathered around a table with drinks in hand
Students posing for a picture with drinks in their hands
Students smiling and having a good time while holding drinks in their hands
Class participants huddled around break room tables waving
Harold Lloyd, Ana Velazquez and Institute other staff posing with a student
Class participants from Riba Smith, S.A. smiling for the camera
Four male students holding snacks and beverages
Table with HERSHEY'S Triple Chocolate Cookie Layer Crunch and Gold Peanuts & Pretzels snacks
Lucas Darnell, Paulo Goelzer and Doug Madenberg smiling while holding beverages and snacks
Harold Lloyd dressed as a pirate while giving his presentation
Ana Velazquez standing in back of the class
Female student standing in the front of the class holding an object
Three female students gathered around a table, smiling, with beverages and snacks
Institute staff smiling behind a table full of student name tags
Table full of Chobani yogurt snacks
Table with a white platter full of HERSHEY's Gold with Peanuts and Pretzels Candy Bars
Table with crystal clear platters full of Chobani yogurt snacks
Table with a white platter full of Oreo, Nutter Butters and Chips Ahoy! snacks
Table with a platter full of Belvita snack packs
Male student holding a coffee cup by a snack table reading the names of the snack sponsors for the class